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Nissan reports a whopping increase of sales in April — 23.2% increase. Yes, you read that correctly: 23.2%! From Nissan News:
“Nissan North America, Inc. today reported April U.S. sales of 87,847 units versus 71,329 units a year earlier, up 23.2 percent. Nissan Division sales rose 24.6 percent for the month at 80,003 units, driven by retail sales gains by top-selling models like Altima, Pathfinder, Sentra and Rogue. Sales of Infiniti vehicles were up 10 percent over the prior year, to 7,844 units.
The highlights for the Nissan brand include:
-Nissan Division posted 80,003 sales, an increase of 24.6 percent over last April’s 64,200 unit total.
-Sales of Nissan Altima rose 35.4 percent to 21,991, driven by a 42 percent increase in retail deliveries.
-Nissan Rogue crossover sales set a new April record at 11,904 units, an increase of 39 percent over the prior April.
-Nissan Pathfinder sales were up 214.7 percent to 6,473, setting a new April record and marking the sixth consecutive month it posted an increase in deliveries of at least 145 percent. Pathfinder sales are up 180.9 percent in 2013.
-Sales of the all-electric Nissan LEAF jumped 423.5 percent to 1,937, spurred by the move of vehicle assembly to Nissan’s vehicle and battery assembly facilities in Smyrna, Tenn., as well as a substantial price repositioning to include a wider range of trim levels and added value. Year-to-date, LEAF sales are up more than 160 percent.
-The all-new Nissan Sentra posted a 44.9 percent sales increase, at 10,734 deliveries.
Jose Munoz, senior vice president, Sales and Marketing – Nissan Americas commented that “April was a very good sales month for the Nissan division, not only from an overall volume standpoint where we were up more than 24 percent, but also in retail where our sales rose more than 32 percent.”
“In the first quarter of 2013, we improved our retail sales by more than 4 percent while reducing deliveries to fleet customers by more than 17 percent. We continued this trend in April with retail up 29 percent and fleet mix down over four percentage points from one year ago, which proves that our new products such as Altima, Sentra and Pathfinder are taking strong hold in the marketplace.”
“Our strong performance in April was driven largely by double and even triple digit increases on some of our core products, such as Altima up more than 35 percent, Sentra up nearly 45 percent, Rogue up 39 percent and the all-new Pathfinder up over 214 percent.”
“We expect to have gained market share in April due to our strong retail performance, which we have full intention to continue through the summer months given the building momentum that we are seeing with Altima, Sentra and Pathfinder in particular.”
“With a strong April building on a record-breaking March, Nissan LEAF sales are now up over 160 percent year-to-date. The wider array of trim levels and lower price driven by the start of U.S. LEAF production at our Smyrna plant are bringing more new customers to our showrooms every day.”
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